An Integrated Approach to Web Marketing in Ohio

An Integrated Approach to Web Marketing in Ohio

web design

What constitutes the best web marketing in Ohio plan these days? Is it a killer video? Great infographics? A website that people want to share on social media? What is it that moves people to want to share a website or content with others? There is an engagement component that always comes into play that you simply must have for your website in order to be successful. It’s not enough to get people to your website. You need to get them to stay long enough to make a buying decision.

That is what will increase your revenue and help your brand to grow. So what is important in engaging viewers and keeping them on your site? Actually this is a trick question. The answer is all of the above! An integrated approach to marketing is the only way that you are going to manage to  get and hold the attention of your intended audience today.

What is Web Marketing in Ohio Integration?

Web marketing in Ohio integration is just a full approach to marketing that includes all of the essential elements of digital design that you need to grab your target audience’s attention. Sure, you need good content. You need a blog. You need videos that grab people’s attention and get them sharing your message on social media. But an integrated approach also uses strategies to interlink all of these together in ways that help you build your brand.

It’s not just about getting targeted traffic anymore. You need to build a website that has what people want and need and incorporates all of the most important elements of marketing that keep people coming back.

What are the key components of an integrated Web Design in Ohio approach?

Expert web designers like Dale in Lancaster Ohio can show you what it means to integrate all of your essential components of your website into a seamless traffic magnet.

The components you should use include:

  • A great webdesign that is user-friendly and functional on mobile devices
  • A blog and social media platform tied to your website for people to share
  • A marketing video  that includes the important elements of your brand and website
  • A holistic approach to your website that echoes your brand and philosophy of your business

There’s much more to it than this. But these are some of the essential elements of building a website that will help you reach your goals and help you maximize your ROI (return on investment). In Lancaster Ohio or Columbus Ohio, check out Dale’s website. They really know their stuff.

Dale has years of experience in web marketing in Ohio and he understands that web design is not just about designing a good website. It’s about creating a brand around your website. Because, in today’s market, your website IS your brand! Contact Dale and ask how they can help you with Web Marketing in Ohio (Columbus and Lancaster) to start on your track to success with your website and your business. Remember, your Web Talent competition is already online. Should you be too?

An Integrated Approach to Marketing

Is SEO Dead?

Is SEO Dead?

Lancaster, Ohio web design

Some say SEO is dead. Search engine optimization is the process of making your content friendly to the search engines. It makes your search more relevant (if done correctly and ethically) and keeps people coming back to your site.

So how could SEO be dead? In fact, it’s not.

There are many other forms of web optimization these days. You’ll hear it talked about in tech circles around the world, and especially in web design circles. There are those who believe SEO is on the way out and that it will be replaced by SEM (search engine marketing), which is a direct way to get the search engines to notice you and increase your site’s visibility.

But let’s look at what Google says.

In April of 2015, when Google announced to the world about their latest changes in search engine algorithms, they announced that two major things will determine a website owners position in the searches now:

Great relevant content that people love
Mobile-friendliness for mobile users

They never even mentioned SEO. So does this mean that you shouldn’t use SEO? SEO is really nothing more than the skillful use of keywords that drives traffic to your site by speaking to the search engines. It automatically matches the closest fit to whatever it is that the searcher put in the search to find a product or service. It’s still okay to do that. After all, you have to talk to the search engines and tell them what you’re about!

But to use black hat techniques like keyword stuffing, redirects, or other underhanded techniques is not kosher. In fact, it’s downright unethical.  Google says not to do that. In fact, they say that all you really need is a great site designed with the visitor and the customer in mind that features great written and video content that people will want to see.

Targeting keywords for maximizing search engine results is not bad. But you have to keep real people in mind first. That’s the key.

I know a lot of this can be confusing, but I know someone who can help you figure it out. Dale at really knows his stuff and he can help you reach your goals for your website and your business.

So if you’re in Lancaster or Columbus, Ohio, call Dale to ask him  how he can help you maximize your content and your website for the best results. He’s been helping businesses like yours to do this for a long time.

Remember, it’s not what your website looks like that’s most important. It’s the quality of content you put on it and how well you maximize your content so that you get the attention of both search engines and people.

Will you capture the attention of the entire world with these updates? No.
There are 7.4 billion people in the world.
But you don’t have to get all of them.
You only need 5% of a niche market to make millions.

Let the web design team in Lancaster Ohio show you how to do it and stay on Google’s good list!

Lancaster, Ohio, OH web design

Lancaster, Ohio Web Design

Lancaster, Ohio Web Design

website design, web design

Website Building, Web Building, Website Design and Web Design are different terms that wind up implying the construction of a web site. The normal procedure of web design includes mixing a cocktail of technologies together that include multiple programs, server configuration, hosting, graphic design, database innovations and a lot of marketing strategies like PPC (Pay per click), SEO (Search Engine Optimization) etc. Lancaster, Ohio Web Design fully understands all of these factors and has a solid history of assisting small to medium business owners increase their web presence as we as taking their business to the next level.

Lancaster, Ohio Website Design

Website design has actually progressed in the previous couple of years and there are a host of companies– small and big offering many plans and services. The web design business in Lancaster, Ohio are diverse and offer a lot of services from hosting to SEO. Lancaster, Ohio web design companies offer hosting at surprisingly low-cost rates and boast of secure and really reliable server infrastructure at their disposal.

Numerous Lancaster, Ohio web site design companies also offer complete package vertical integration options starting from hosting, shows, design, maintenance, marketing and advancement options to clients who are taking a look at turnkey online company solutions.

In keeping business with these website design companies, Lancaster, Ohio online marketing companies likewise provide good deals by providing Pay Per Click, Adsense and Search engine optimization services at very budget friendly rates and customizable options as per the requirement of the client.

Best Website Designer in Lancaster, Ohio

The Best Website Designer in Lancaster, Ohio web developers are constantly updated and with the ability of using the most modern-day innovations making a website more marketable and presentable by providing advanced graphic design and most current programming languages like PHP, MySQL, Ajax and WordPress, considerably enhancing the efficiency, appearance and speed of your out-of-date website probably made in HTML.

The technique involved in making a website is not as easy as some WordPress template marketers would have you believe. Have a look at the competitors, separate what works for them, examine their SWOT and use the methods that work along with a brand name new design and structure. The most established Lancaster, Ohio website design company businesses are professionals at this procedure and employ the cream of the crop development experts throughout the nation and world.

Branding, functionality, navigation, performance and a great GUI are simply a few elements of a great web site design. Check out any of the Lancaster, Ohio web site design business today and you will quickly learn that Dale will get the very best from your website.

Best Website Designer in Columbus, Ohio Area

If you already own a web website and read my Web Skills blog, you would know that the secret to a great web site is not the design and color but the quantity and quality of sales it calls in. All these aspects are easily taken care of by the best Lancaster, Ohio website design business:

Press Contact: Dale
E-Mail: Support@websitedesignincolumbusohio. com
Phone: (740) 556-0715
Site: Website Design In Lancaster Ohio

Web Skills, Web Talent

Lancaster, Ohio Website Design Company

Lancaster, Ohio Inexpensive Website Design Company

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Dale’s Website Design in Lancaster, Ohio is a complete web-service website-design firm that services the region. My services include, search engine optimization, web site redesign, flash animation, custom website-design, and e-commerce options that educates brand loyalty and improve sales. I am able to offer my website-design support that is cost-effective in just about any part of America, even though I’m found in Columbus, Ohio.

Your Internet Presence Created and Vision Achieved

I get the creative talent to appeal to your own sense of fashion, the instruction and understanding of techniques and current internet standards, as well as the power to change your thoughts into reality in regards to web site design. I’m committed to assisting medium and small sized businesses thrive on the web. It really is not complex – I provide professional, cost-effective website-design and development services as well as friendly customer support at speeds that are excellent!. I am able to design (or re design) every facet of your web site, from graphic-design & copywriting to finish advancement. Regardless of what your budget is, I am going to provide you with the absolute best alternative to achieve all of your targets in the Lancaster, Ohio Area.

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Just What a Site Can Do to Help You

Advertisement in the Lancaster neighborhood papers typically continues for only two or three times and is quite expensive. Picture being in a position to promote to get an entire year in regular in a price that is one period, really low. By having a presence on the net, potential clients will be allowed to go to with your company everyday of the year. Including your web site address to your own business-card is advertisement that is free.


It is difficult to picture the net without visuals; actually, I strongly believe because pictures may be embedded inside web sites the net became so popular. Visible communications that help determine how individuals see your your business can be created by me. I possess competence and the abilities which you’re trying to find to make picture and the design you would like.

Visit Website Design In Columbus, Ohio

Web Design

Web Design

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A somewhat recent article that circulated on Mashable made the (in our opinion) false claim for web design having no future. Their reasoning was readily available, well-designed mass market templates and near idiot proof template applications options that currently exist. Also a factor is content spread on different platforms via mobile apps or Facebook.

Should you subscribe to an extremely narrow definition of web design, like only “making it pretty,” then perhaps, it’s on it final legs… and good riddance to those “web designers.” Every website I must use that is crammed full of stock photos of people that are happy, smiley really pisses me off… and please don’t get me started on those “free template” driven websites out there, also.

Then there are the websites made to win awards beautiful, perhaps, but generally at the expense of those dirty little things like menus, navigation controls, or real world info. I have watched too many users struggle with such a website. In our humble opinion opinion, the internet was never thought to be “designed” in the very first place. HTML expressly removed reference to positioning, spacing, color and layout so the content might be shown in a device-agnostic manner. That was way before “high tech” devices as we understand them (cell phones, smart TVs, wifi games consoles, etc) existed.

Afterward came CSS, which made the print designers happy because they could push pages to look like paper. How about the huge argument about whether it was not too late to optimize for 1024×768 rather than 800×600? Driving users to see things the way you thought is a conceit that you just cannot manage. This really is the internet, not an art gallery. There is always another website individuals can turn to for their advice in case your high-artwork design confuses them too much. Always remember; a confused client is an unhappy client!

I would rather define design as doing thus purposefully, and developing a powerful interaction where both parties agree on the road to successful completion. If the client is “wishy-washy” then its up to the designer to make their idea, their clients idea too. People change slowly, however they do transform!

Now that we have been compelled to construct for multiple possible layouts and unknown display sizes, we’ll pay more heed to the initial goals of the internet. It is about information dissemination. Any design that helps in information dissemination is probably going to be successful. Any design that obfuscates it is going to die out.


Focusing on the technology that helps designers– images programs, scripting software, layout engines, API hooks –misses the point. Who among the web design community are utilizing the exact same tools now that you were five years back? Technologies and tools come and go… user needs and quest for the “latest/greatest” don’t!

No end user cares which content management system powers your upgrades or what platform you are building on. They just care about the interaction they have with your website, and whether that interaction seamlessly and instantly gives them the info they needed.

With that said, quit designing websites. Yes, QUIT designing websites! Begin designing interactions strengthening a communicative message. Should you reveal just a little humility, perform some research that demonstrates you understand the clients ends goal while contemplating the reasons individuals interact with websites the manner that they do. This will enable a website that helps the end user locate what they need quickly and easily… if that is truly accomplished, then you are designing an interaction instead of simply making (designing) something for the sake of “completing” a project. Your clients/users will thank you for it by giving you both short-term and long-term business.

One of our favorite sayings at is, “The Only Constant is Change!”