Is SEO Dead?

Is SEO Dead?

Lancaster, Ohio web design

Some say SEO is dead. Search engine optimization is the process of making your content friendly to the search engines. It makes your search more relevant (if done correctly and ethically) and keeps people coming back to your site.

So how could SEO be dead? In fact, it’s not.

There are many other forms of web optimization these days. You’ll hear it talked about in tech circles around the world, and especially in web design circles. There are those who believe SEO is on the way out and that it will be replaced by SEM (search engine marketing), which is a direct way to get the search engines to notice you and increase your site’s visibility.

But let’s look at what Google says.

In April of 2015, when Google announced to the world about their latest changes in search engine algorithms, they announced that two major things will determine a website owners position in the searches now:

Great relevant content that people love
Mobile-friendliness for mobile users

They never even mentioned SEO. So does this mean that you shouldn’t use SEO? SEO is really nothing more than the skillful use of keywords that drives traffic to your site by speaking to the search engines. It automatically matches the closest fit to whatever it is that the searcher put in the search to find a product or service. It’s still okay to do that. After all, you have to talk to the search engines and tell them what you’re about!

But to use black hat techniques like keyword stuffing, redirects, or other underhanded techniques is not kosher. In fact, it’s downright unethical.  Google says not to do that. In fact, they say that all you really need is a great site designed with the visitor and the customer in mind that features great written and video content that people will want to see.

Targeting keywords for maximizing search engine results is not bad. But you have to keep real people in mind first. That’s the key.

I know a lot of this can be confusing, but I know someone who can help you figure it out. Dale at Local Web LLC really knows his stuff and he can help you reach your goals for your website and your business.

So if you’re in Lancaster or Columbus, Ohio, call Dale to ask him  how he can help you maximize your content and your website for the best results. He’s been helping businesses like yours to do this for a long time.

Remember, it’s not what your website looks like that’s most important. It’s the quality of content you put on it and how well you maximize your content so that you get the attention of both search engines and people.

Will you capture the attention of the entire world with these updates? No.
There are 7.4 billion people in the world.
But you don’t have to get all of them.
You only need 5% of a niche market to make millions.

Let the web design team in Lancaster Ohio show you how to do it and stay on Google’s good list!

Lancaster, Ohio, OH web design

Search Engine Friendly

 

In order to raise search engine position, one needs to write top quality content which not only ranks high in search results but, will also drive a lot of free traffic. Follow this strategy and one will be able to construct a successful website in a brief period of time. Focus on creating excellent quality writing instead of simply posting “recycled content.” Below, please find some tips on the best way to compose quality search engine friendly content for your blog:

Authentic and Original Content

Make an effort to produce Exceptional and Fresh content for your site often.  Unique and fresh content will provide you with great search engine positions and certainly make “crawlers” frequent your site for indexing, etc. This is of utmost importance in creating quality content and is a MUST for any blogger!

Many beginner bloggers believe why waste time in writing posts for their site if there are really so many posts on web. Should one take the easy way out and simply “cut and paste” content, then welcome to the “one step forward and two or more steps back club!” You are going to get penalized for doing such tasks. It is NOT wise to deceive your readers and/or try and fool Google!

Well Thought Out and Unique Content

Composing content in a rush simply to improve their post or page count is NOT recommend! Why crowd the internet with a bunch of quick-fire rapid post gibberish filled with numerous grammar and spelling blunders?  The best advice to follow is to proof read your update a minimum of two (2) or three (3) times before releasing this upon the world wide web. Not a great proof reader? Then enlist the services of family of friends. . . another set of eyes is always a plus!

Just Say No to Keyword Stuffing

Quality content in blog posts with compose use of key words during your web log post and lots of newbie bloggers believe that having more key words will get higher ranks for their web log posts in internet search engines and they wind up with key word stuffing Guess what? Rather than achieving the desired higher page ranking one will yet again “feel the wrath of google” upon them! So, Just Say No to Keyword Stuffing!

Anchor Text In Composing Content

Anchor text is text pointing to other pages in your site or some outside resources. This “tells” the search engine about the links that you’re linking too. In the event you would like to make high quality (who doesn’t?) content then one should carefully utilize anchor text. Optimizing pictures is important as well.

Watch Your Head. . . and Subheadings Too

While composing your content be mindful of utilizing your Headings and Subheading correctly which can vastly help boost your standings in internet search engines. Often, this is quite significant measure in writing quality content that is excellent was of heading and subheading us which will allow your readers great reading experience.

Keep in mind “Change is the Only Constant!” The almighty powerful google and their top secret algorithms will see to it that websites that “Add Value” coupled with Unique Content will be rewarded. Follow, these general tips about writing good quality content for your website. By creating quality content one will be able to position their specific site into the best possible search engine position. Done properly and your blog and/or website will be rewarded with a lot of free organic search engine traffic. . .  and what’s better than free quality traffic for your site?! Nothing, this writer can think of!