Is SEO Dead?
Some say SEO is dead. Search engine optimization is the process of making your content friendly to the search engines. It makes your search more relevant (if done correctly and ethically) and keeps people coming back to your site.
So how could SEO be dead? In fact, it’s not.
There are many other forms of web optimization these days. You’ll hear it talked about in tech circles around the world, and especially in web design circles. There are those who believe SEO is on the way out and that it will be replaced by SEM (search engine marketing), which is a direct way to get the search engines to notice you and increase your site’s visibility.
But let’s look at what Google says.
In April of 2015, when Google announced to the world about their latest changes in search engine algorithms, they announced that two major things will determine a website owners position in the searches now:
Great relevant content that people love
Mobile-friendliness for mobile users
They never even mentioned SEO. So does this mean that you shouldn’t use SEO? SEO is really nothing more than the skillful use of keywords that drives traffic to your site by speaking to the search engines. It automatically matches the closest fit to whatever it is that the searcher put in the search to find a product or service. It’s still okay to do that. After all, you have to talk to the search engines and tell them what you’re about!
But to use black hat techniques like keyword stuffing, redirects, or other underhanded techniques is not kosher. In fact, it’s downright unethical. Google says not to do that. In fact, they say that all you really need is a great site designed with the visitor and the customer in mind that features great written and video content that people will want to see.
Targeting keywords for maximizing search engine results is not bad. But you have to keep real people in mind first. That’s the key.
I know a lot of this can be confusing, but I know someone who can help you figure it out. Dale at Local Web LLC really knows his stuff and he can help you reach your goals for your website and your business.
So if you’re in Lancaster or Columbus, Ohio, call Dale to ask him how he can help you maximize your content and your website for the best results. He’s been helping businesses like yours to do this for a long time.
Remember, it’s not what your website looks like that’s most important. It’s the quality of content you put on it and how well you maximize your content so that you get the attention of both search engines and people.
Will you capture the attention of the entire world with these updates? No.
There are 7.4 billion people in the world.
But you don’t have to get all of them.
You only need 5% of a niche market to make millions.
Let the web design team in Lancaster Ohio show you how to do it and stay on Google’s good list!