An Integrated Approach to Web Marketing in Ohio

An Integrated Approach to Web Marketing in Ohio

web design

What constitutes the best web marketing in Ohio plan these days? Is it a killer video? Great infographics? A website that people want to share on social media? What is it that moves people to want to share a website or content with others? There is an engagement component that always comes into play that you simply must have for your website in order to be successful. It’s not enough to get people to your website. You need to get them to stay long enough to make a buying decision.

That is what will increase your revenue and help your brand to grow. So what is important in engaging viewers and keeping them on your site? Actually this is a trick question. The answer is all of the above! An integrated approach to marketing is the only way that you are going to manage to  get and hold the attention of your intended audience today.

What is Web Marketing in Ohio Integration?

Web marketing in Ohio integration is just a full approach to marketing that includes all of the essential elements of digital design that you need to grab your target audience’s attention. Sure, you need good content. You need a blog. You need videos that grab people’s attention and get them sharing your message on social media. But an integrated approach also uses strategies to interlink all of these together in ways that help you build your brand.

It’s not just about getting targeted traffic anymore. You need to build a website that has what people want and need and incorporates all of the most important elements of marketing that keep people coming back.

What are the key components of an integrated Web Design in Ohio approach?

Expert web designers like Dale in Lancaster Ohio can show you what it means to integrate all of your essential components of your website into a seamless traffic magnet.

The components you should use include:

  • A great web design lancaster ohio that is user-friendly and functional on mobile devices
  • A blog and social media platform tied to your website for people to share
  • A marketing video  that includes the important elements of your brand and website
  • A holistic approach to your website that echoes your brand and philosophy of your business

There’s much more to it than this. But these are some of the essential elements of building a website that will help you reach your goals and help you maximize your ROI (return on investment). In Lancaster Ohio or Columbus Ohio, check out Dale’s website. They really know their stuff.

Dale has years of experience in web marketing in Ohio and he understands that web design is not just about designing a good website. It’s about creating a brand around your website. Because, in today’s market, your website IS your brand! Contact Dale and ask how they can help you with Web Marketing in Ohio (Columbus and Lancaster) to start on your track to success with your website and your business. Remember, your Web Talent competition is already online. Should you be too?

An Integrated Approach to Marketing

Is SEO Dead?

Is SEO Dead?

Lancaster, Ohio web design

Some say SEO is dead. Search engine optimization is the process of making your content friendly to the search engines. It makes your search more relevant (if done correctly and ethically) and keeps people coming back to your site.

So how could SEO be dead? In fact, it’s not.

There are many other forms of web optimization these days. You’ll hear it talked about in tech circles around the world, and especially in web design circles. There are those who believe SEO is on the way out and that it will be replaced by SEM (search engine marketing), which is a direct way to get the search engines to notice you and increase your site’s visibility.

But let’s look at what Google says.

In April of 2015, when Google announced to the world about their latest changes in search engine algorithms, they announced that two major things will determine a website owners position in the searches now:

Great relevant content that people love
Mobile-friendliness for mobile users

They never even mentioned SEO. So does this mean that you shouldn’t use SEO? SEO is really nothing more than the skillful use of keywords that drives traffic to your site by speaking to the search engines. It automatically matches the closest fit to whatever it is that the searcher put in the search to find a product or service. It’s still okay to do that. After all, you have to talk to the search engines and tell them what you’re about!

But to use black hat techniques like keyword stuffing, redirects, or other underhanded techniques is not kosher. In fact, it’s downright unethical.  Google says not to do that. In fact, they say that all you really need is a great site designed with the visitor and the customer in mind that features great written and video content that people will want to see.

Targeting keywords for maximizing search engine results is not bad. But you have to keep real people in mind first. That’s the key.

I know a lot of this can be confusing, but I know someone who can help you figure it out. Dale at Local Web LLC really knows his stuff and he can help you reach your goals for your website and your business.

So if you’re in Lancaster or Columbus, Ohio, call Dale to ask him  how he can help you maximize your content and your website for the best results. He’s been helping businesses like yours to do this for a long time.

Remember, it’s not what your website looks like that’s most important. It’s the quality of content you put on it and how well you maximize your content so that you get the attention of both search engines and people.

Will you capture the attention of the entire world with these updates? No.
There are 7.4 billion people in the world.
But you don’t have to get all of them.
You only need 5% of a niche market to make millions.

Let the web design team in Lancaster Ohio show you how to do it and stay on Google’s good list!

Lancaster, Ohio, OH web design

Web Design

Web Design

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A somewhat recent article that circulated on Mashable made the (in our opinion) false claim for web design having no future. Their reasoning was readily available, well-designed mass market templates and near idiot proof template applications options that currently exist. Also a factor is content spread on different platforms via mobile apps or Facebook.

Should you subscribe to an extremely narrow definition of web design, like only “making it pretty,” then perhaps, it’s on it final legs… and good riddance to those “web designers.” Every website I must use that is crammed full of stock photos of people that are happy, smiley really pisses me off… and please don’t get me started on those “free template” driven websites out there, also.

Then there are the websites made to win awards beautiful, perhaps, but generally at the expense of those dirty little things like menus, navigation controls, or real world info. I have watched too many users struggle with such a website. In our humble opinion opinion, the internet was never thought to be “designed” in the very first place. HTML expressly removed reference to positioning, spacing, color and layout so the content might be shown in a device-agnostic manner. That was way before “high tech” devices as we understand them (cell phones, smart TVs, wifi games consoles, etc) existed.

Afterward came CSS, which made the print designers happy because they could push pages to look like paper. How about the huge argument about whether it was not too late to optimize for 1024×768 rather than 800×600? Driving users to see things the way you thought is a conceit that you just cannot manage. This really is the internet, not an art gallery. There is always another website individuals can turn to for their advice in case your high-artwork design confuses them too much. Always remember; a confused client is an unhappy client!

I would rather define design as doing thus purposefully, and developing a powerful interaction where both parties agree on the road to successful completion. If the client is “wishy-washy” then its up to the designer to make their idea, their clients idea too. People change slowly, however they do transform!

Now that we have been compelled to construct for multiple possible layouts and unknown display sizes, we’ll pay more heed to the initial goals of the internet. It is about information dissemination. Any design that helps in information dissemination is probably going to be successful. Any design that obfuscates it is going to die out.


Focusing on the technology that helps designers– images programs, scripting software, layout engines, API hooks –misses the point. Who among the web design community are utilizing the exact same tools now that you were five years back? Technologies and tools come and go… user needs and quest for the “latest/greatest” don’t!

No end user cares which content management system powers your upgrades or what platform you are building on. They just care about the interaction they have with your website, and whether that interaction seamlessly and instantly gives them the info they needed.

With that said, quit designing websites. Yes, QUIT designing websites! Begin designing interactions strengthening a communicative message. Should you reveal just a little humility, perform some research that demonstrates you understand the clients ends goal while contemplating the reasons individuals interact with websites the manner that they do. This will enable a website that helps the end user locate what they need quickly and easily… if that is truly accomplished, then you are designing an interaction instead of simply making (designing) something for the sake of “completing” a project. Your clients/users will thank you for it by giving you both short-term and long-term business.

One of our favorite sayings at is, “The Only Constant is Change!”

Five (5) Fast Blogging Tips!

Five (5) Fast Blogging Tips!

OK, so your excuse is that you are simply too busy to blog? Believe me, I know where you are coming from! When I first began blogging I had a full-time job in the corporate world that I hated. Well, actually, I hated my “ass-kissing” boss! Enough about that! I totally understand what it means to truly “have a life,” but I also know that each reader of my page could write a blog post that is going to work to boost your business. In fact, a lot faster than you believe!

Practice the following five (5) tips to write your blog posts quicker. You may have more hours to spend (than you think) on developing your organization skills as well as improving the speed and quality of your writing.

Clock In, Clock Out

“Plan Your Work, Work Your Plan!” If you neglect to plan properly, you have already set yourself up for failure. It is not difficult to spend two or three hours spinning out of control thought-wise. Try giving yourself a fixed time allotment. Timing yourself a fixed time of no more than an hour to compose your post. When the timer goes off, “times up!” Finish or delete your current sentence then quit writing. Crank up the spell checker, proofread and the publish your “Magnum Opus.”

Can’t Miss Formula

In the very first paragraph tell your reader what you’re going to let them know. Now focus the middle section of your post into constructing an easy to understand path to knowledge. Satisfy your readers by delivering on your “Title Promise.” Finally, the last paragraphs should pull everything together to justify your editorial position or point of expertise.

Numbers Game

When you don’t allow for distractions, composing quickly is quite simple. Have a headline like this blog post “Five (5) Fast Blogging Tips!” This forces you (in a nice way) to work from a self-made template to get the job done in expedited fashion.

Headline Friendly

Developing a headline before beginning writing keeps you focused. Keep in mind that you simply must always deliver on whatever promise you make in your headline. Then compose to deliver the necessary information that your headline promises.

Technology Is Your Friend

Utilized speech to text applications! When you write as you talk, these reader friendly posts will increase productivity output as well as develop a loyal fan-base. So why not allow technology to take over? Dragon provides an affordable piece of software which realizes this, and is 99% “dialed in” out of the box. Many notebooks and PCs provide some sort of built in voice recognition writing applications as well. Most people (unless you’re my sister who blows these numbers away) talk two (2) to five (5) times quicker than you type at the keyboard.

See, you DO have the time tools necessary finish your site post in record time. Here’s to each of you becoming a respected and successful blogger!


Search Engine Friendly


In order to raise search engine position, one needs to write top quality content which not only ranks high in search results but, will also drive a lot of free traffic. Follow this strategy and one will be able to construct a successful website in a brief period of time. Focus on creating excellent quality writing instead of simply posting “recycled content.” Below, please find some tips on the best way to compose quality search engine friendly content for your blog:

Authentic and Original Content

Make an effort to produce Exceptional and Fresh content for your site often.  Unique and fresh content will provide you with great search engine positions and certainly make “crawlers” frequent your site for indexing, etc. This is of utmost importance in creating quality content and is a MUST for any blogger!

Many beginner bloggers believe why waste time in writing posts for their site if there are really so many posts on web. Should one take the easy way out and simply “cut and paste” content, then welcome to the “one step forward and two or more steps back club!” You are going to get penalized for doing such tasks. It is NOT wise to deceive your readers and/or try and fool Google!

Well Thought Out and Unique Content

Composing content in a rush simply to improve their post or page count is NOT recommend! Why crowd the internet with a bunch of quick-fire rapid post gibberish filled with numerous grammar and spelling blunders?  The best advice to follow is to proof read your update a minimum of two (2) or three (3) times before releasing this upon the world wide web. Not a great proof reader? Then enlist the services of family of friends. . . another set of eyes is always a plus!

Just Say No to Keyword Stuffing

Quality content in blog posts with compose use of key words during your web log post and lots of newbie bloggers believe that having more key words will get higher ranks for their web log posts in internet search engines and they wind up with key word stuffing Guess what? Rather than achieving the desired higher page ranking one will yet again “feel the wrath of google” upon them! So, Just Say No to Keyword Stuffing!

Anchor Text In Composing Content

Anchor text is text pointing to other pages in your site or some outside resources. This “tells” the search engine about the links that you’re linking too. In the event you would like to make high quality (who doesn’t?) content then one should carefully utilize anchor text. Optimizing pictures is important as well.

Watch Your Head. . . and Subheadings Too

While composing your content be mindful of utilizing your Headings and Subheading correctly which can vastly help boost your standings in internet search engines. Often, this is quite significant measure in writing quality content that is excellent was of heading and subheading us which will allow your readers great reading experience.

Keep in mind “Change is the Only Constant!” The almighty powerful google and their top secret algorithms will see to it that websites that “Add Value” coupled with Unique Content will be rewarded. Follow, these general tips about writing good quality content for your website. By creating quality content one will be able to position their specific site into the best possible search engine position. Done properly and your blog and/or website will be rewarded with a lot of free organic search engine traffic. . .  and what’s better than free quality traffic for your site?! Nothing, this writer can think of!